The SHATLER’s Getränke GmbH promotes a responsible consumption of alcohol from the legal drinking age of 18 years. Therefore we would like to point out, that our online offers are exclusively available for persons of that age or older.
Additionally we distance ourselves from any form of handing alcoholic beverages to adolescents. Because of that, there generally is no possibility for adolescents to order from our online shop prior to the age of 18. In order to enforce this claim, our examination of the customer’s age is not limited to a trust-based statement of our customer, furthermore a strict and online-based age examination is applied to every single order process.
The SHATLER’s Getränke GmbH is a member of the BSI, the Bundesverband der Deutschen Spirituosen-Industrie und -Importeure e. V., an association of companies of the German spirits industry.
The BSI is making an effort for the responsible handling of alcohol and is part of a lot of prevention and information projects in the context of the “Arbeitskreis Alkohol und Verantwortung“ (“working group alcohol and responsibility”), which are also close to the heart of the SHATLER’s Getränke GmbH and which we would like to introduce here.
Under the headline “Massvoll geniessen!“ (“Enjoy moderately!”) the BSI informs consumers about the consumption of alcoholic beverages and provides a lot of information on the campaign website.
The preventative road safety campaign “DON’T DRINK AND DRIVE” is designed to convince young drivers, that drinking and driving are not a good combination. This campaign is supposed to lower the number of car accidents with participation of drunk drivers – 25% of which are aged between 18 and 24 years in Germany, although this age group only makes up about 8.1% of the German population.
Through the pregnancy information measure “Verantwortung von Anfang an!” (“responsibility from the beginning!”) women are informed about the dangers of alcohol consumption during and after a pregnancy and are encouraged to go without alcoholic beverages for the sake of their child. The initiative is not only informing expecting mothers about their responsibility through a website, but the BSI also publishes brochures and flyers for doctor’s practices and hospitals. About 1.75 million brochures informed mothers-to-be until the end of 2013 about the fetal alcohol syndrome (FAS) and gave useful expert tips about giving up alcohol for the pregnancy. Since May 2012 this campaign was relinquished with 80,000 flyers informing young girls about the effect of alcohol during a pregnancy.
Another information initiative, which is targeted at trainees and staff of the gastronomy, the hospitality industry, retail and gas stations as well as teachers training these people – from business school to apprenticing company – is the Schulungsinitiative Jugendschutz: „Schuju“ (“schooling initiative protection of young persons: “Schuju”"). The main goal of the Schuju is to enforce the Protection of Young Persons Act and therefore train and motivate staff not to hand out alcoholic beverages to persons who are not of age.
Another measure taken, is the campaign „Klartext reden!“ (“Talking clear text!”), a preventative campaign started in 2005 with the goal of supporting parents in the process of teaching their children about the dangers of alcohol. Besides a website where parents can train, online brochures with a conversation guide and workshops at schools are offered for parents free of charge.
The initiative ”Hinsehen, Zuhören, Ansprechen” (“Looking, Listening, Responding”) is targeted to motivate colleagues, to take responsibility in the workplace and actively and openly address problems with persons affected.
Additionally to the introduced campaigns the members of the BSI voluntarily regulate themselves in terms of the names and packaging of products, sponsoring and advertising (no models under the age of 25, no “flatrate-” and “all-you-can-drink-”offers, addressing grown-ups and younger people by a ratio of at least 70:30).
If you would like to know more about the Bundesverband der Deutschen Spirituosen-Industrie und -Importeure e. V. and the introduced projects of the „Arbeitskreises Alkohol und Verantwortung“, please visit the website of the BSI.